Ethiopia Market Research Company

At Mind Market every market research project is bespoke. So when you work with us on Ethiopia research you’ll be in touch with your own project manager and we’ll build a plan with a range of qualitative and behavioural market research techniques to find the data you need. 

We work with a variety of industries and sectors to offer a complete and comprehensive suite of options, from innovative eye tracking to the more traditional focus groups or shop-alongs.
 

Market research in Ethiopia

Key areas of interest in market research in Ethiopia include agriculture, telecommunications, manufacturing, and retail. Understanding the Ethiopian market requires a nuanced approach that takes into account factors such as cultural differences, regional variations, and the country's unique development trajectory.

Ethiopia's economy is primarily driven by agriculture, but the country is also experiencing growth in other sectors. Agriculture remains a cornerstone of the economy, with coffee being a major export. However, Ethiopia is also diversifying its economy, with increasing focus on manufacturing, particularly in textiles and garments. The service sector, including tourism, telecommunications, and financial services, is also growing.
 

Why we offer market research projects in Ethiopia:​​

• Large and growing population

  • Ethiopia has one of the largest populations in Africa, representing a significant market for businesses.

• Rising middle class

  • The Ethiopian middle class is expanding, creating new opportunities for consumer goods and services.

• Diverse cultural landscape

  • Ethiopia's diverse cultural landscape and regional variations require a nuanced approach to market research.