Jul 28, 2023
Consumer Intercepts to Decipher Post-Pandemic Beverage Choices in Sydney's Elite Establishments
Champagne Insights On-Site 🥂📍 Downtown Sydney, known for its bustling high-end venues, became our playing field as we undertook the mission to intercept and understand the beverage choices of 60 customers. Deploying our adept fieldworkers, we seamlessly integrated into the ambiance, inviting guests to share their drink-purchasing journey of the evening through a concise 5-minute survey.
Post-Pandemic Purchase Patterns 🌍💼 With the world evolving post-pandemic, brands are eager to decode the changing dynamics of consumer behaviors. Our esteemed client, representing one of the world's most illustrious champagne houses, was no exception. Their objective? To unravel the intricacies of purchasing patterns, particularly in Sydney's premium establishments, and discern the pivotal factors influencing the path to purchase.
Raising a Toast to Success 🍾📊 Cheers to a mission accomplished! We effectively uncovered the key drivers compelling consumers to opt for alcoholic beverages, especially spirits and wines. Moreover, immediate perceptions and inclinations towards the client's beverages were distilled, providing our client with invaluable insights to finesse their branding and marketing strategies.
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